Exploring the World of 3D Product Rendering

If you sell a product, you can and probably should use 3D Product rendering services. Why? 3D product rendering helps save time and money, making the production of images, videos, and other digital content efficient. Today, It is a must-have for creating design samples, detailed images, and videos for use on websites as digital catalogs, ads, and marketing. Product Rendering enhances the online shopping experience with a variety of digital content.

I believe you will find new perspectives on the topic by reading this piece of writing.

3D product rendering is the process of creating digital content such as images, videos, AR, and configurations for products using 3D software.

Unlike photography, which requires costly studio setups and professional photographers, product rendering offers a more efficient and cost-effective solution. All the product launch videos of Apple, Samsung, and other brands you see use 3D rendering! You can produce high-quality content that would not be possible with just general photography techniques.

3D Product Rendering is broadly used in any consumer product industry, such as electronics, vehicles, beauty, beverages, furniture and home decor, sports and toys, robotics, jewelry, clothing, etc.

While some of these niches rely partially on it, others, such as beverages, jewelry, electronics, and vehicles, rely heavily on it. Partially, because based on use-cases, sometimes the companies must do photography; otherwise, they use product rendering more for their needs. 7CGI has been contributing to almost all of these industries with its world-class product rendering services. Here are some of our 3D product rendering work-

The subject in the 3D product visualization above is the television console. Everything you see is set up virtually on 3D software. All the items other than the console are propping the image. The rendering inspires the viewers and helps them imagine the product in their own context.

The Rendering above showcases a charging station released in 2016. The client did not need any physical devices to create the image above. All they provided the 7CGI team was a couple of casual photos of their device and an explanation of the idea, and we did the rest.

3D Rendering has been there since the 1970s when Ivan Sutherland invented the Sketchpad. Since then, it has taken decades for technology to improve to a level where it can be used commercially; especially for product renderings.

The Internet connection was not as available for the masses before 2000. So, the only way to reach consumers with a product was through television.

The video above shows three examples of 3D product rendering in 90. The first is a toothbrush, the second advertises a doctor-recommended a pill, and the third shows a car accident simulation. You can see that the renderings appear blocky and cartoonish.

After 2005, while the rendering engines improved GI calculations, 3D technology became more powerful; with the Internet more accessible, it became widely popular. People started to experience online shopping where companies started incorporating 3D rendering for their product marketing and catalogs.

Today, people shop online a lot after the coronavirus crisis. Customers now want to see and virtually feel things, like with AR and VR, without going to a real store. If your products aren't shown this way online, you should do it soon.

As we gaze toward the future, it is evident that the evolution of 3D rendering technology is accelerating fast. It makes us look at a future where the line between the virtual and the real is blurring daily, creating exciting opportunities for innovation, interactivity, and creativity. 

The adoption of 3D product rendering offers benefits for businesses and consumers alike:

You do not pay photographers, and no complex logistics like renting locations or studios exist. You can avoid high organizational effort. With faster turnaround times and streamlined workflows, businesses can accelerate product launches and respond quickly to market demands with the help of product rendering, especially when AI & Automation is in the process of producing the work.

From color variations to product configurations, 3D product rendering enables limitless customization options. Now, you don't have to manufacture all these different colors/fabrics to display in your catalog. You can manufacture after order or based on customer demand. Such a flexibility.

With photorealistic product renderings, businesses can create visualizations that often surpass the quality of product photography. You get consistent product images everytime.

When your un-built or prototype products look as great as your existing ones, as if the images were high-quality photos taken by a high-end digital camera, you can sell those products even if they do not exist in real life.

7CGI began its journey as a 3D product rendering company in 2015. Please visit our service page to explore our services related to product visualization in detail and to see if you are eligible for a free Demo.

Reach out to Abdullah at abdullah@7cgi.com if you have any question regarding this blog. Also, you can book a 15-minute no-obligation free consultation if you still have questions about our services or want to know more about Product Rendering.