Product Rendering Case Study | 3D Rendering for Wall Panel
Case Study
5 months ago
We teamed up with a client at 7CGI Limited who sells beautiful wall panels. Our goal was to make their product marketing shine with awesome 3D images. Let's dive into this project, look at the challenging parts, our fixes, and how our 3D Renderings helped their marketing plan. Throughout the post, I shared some of the renderings we produced for the client.
Overview:
A wall panel company hired 7CGI Limited to make its marketing more exciting and showcase its products.
Challenges:
The primary challenge for the client was that they could not show off their products before the panels were installed somewhere. Some products did have samples to showcase, but those interiors were not up to the mark so that they could be presented in a portfolio. So, they had no choice but to contact a 3D Rendering company like 7CGI.
Solution:
The solution is 3D Product Rendering services. We created lifelike representations of the wall panels with unparalleled detail and realism. The 7CGI team enthusiastically worked on the project. We produced images that created desire and made the audience want one for their Interior. The renderings helped present the aesthetic part of the wall panels.
Process:
- Understanding Client Preferences: We collaborated closely with the client to grasp their unique design elements, color schemes, and the essence they wanted to convey through the renderings.
- Creating 3D Models: The client provided CAD drawings they designed. The designs are simple. Hence, creating 3D models from the drawings was easy.
- Texture and Lighting: Since their panels contained no textures other than solid colors, we applied simple vray materials. The part that required expertise and creativity was lighting. We had to place the light in a way that helped showcase the details of the panels.
- Delivery: There were a couple of revision rounds from the client's side, during which we incorporated some points that the client wanted to have within the renderings. The final delivery was exactly what the client wanted.
Client's Feedback:
''We sent out the images for social media posts. The images are so realistic that someone from the team was asking where we got these installed''
Conclusion:
The collaboration between 7CGI Limited and our esteemed client is a testament to the power of 3D rendering in revolutionizing product marketing. By surpassing the limitations of traditional methods, we not only met but exceeded the client's expectations, providing them with a powerful tool to showcase their exceptional wall panels to the world.
If you want to see more images from this project or have questions about the case study, please feel free to contact us at abdullah@7cgi.com
About the author
I have been leading 7cgi Limited since 2015. 7cgi limited is a team of 3D artists with diverse skill sets. My role is to provide direct one-to-one creative guidance. We have developed certain practices and automation that made the production of 3D models and photo realistic renderings extremely efficient and cost effective. All of this happened under my leadership. I take pride in the success the team has achieved so far.