Enhancing Furniture Brands with Lifestyle 3D Rendering

Enhancing Furniture Brands with Lifestyle 3D Rendering

Educating Clients
8 months ago

What is 3D Lifestyle Rendering?

Lifestyle 3D rendering is a technique used in computer graphics to create a life-like representation of products in a contextual setting that represents their intended use or a particular lifestyle. It allows designers to create realistic images showing how a particular product might look in a real-life situation, setting, or environment. Almost all kind of physical products can be presented with lifestyle rendering such as furniture, smartphone, electronic gadgets, home decors, cables, windows, hardware, sports items, helicopter thus anything you can imagine.

Lifestyle Rendering is very popular in 3D furniture rendering services. In the case of furniture, a lifestyle 3D rendering might show how a particular sofa, chair, or table might look in a beautifully designed room, complete with wall colors, decorations, other pieces of furniture, natural and artificial lighting, and even human models for scale and reference.

It's like setting a stage for the product where potential customers can visualize the product in a context similar to their everyday life. This method of presentation not only enhances the visual appeal of the product but also allows potential customers to imagine how it would fit into their own homes, thereby creating a connection and increasing the likelihood of a purchase.

This is why Lifestyle 3D rendering has become an increasingly popular tool for marketing and advertising, especially in sectors such as home decor, interior design, and furniture sales.

What are the benefit of furniture lifestyle 3d rendering over furniture photography?

1. Immersive Visualization: 3d rendered furniture can feel more inviting than regular photographs. This is why more and more furniture brands today are replacing their traditional photo shooting with 3d furniture visualization. We will see some of 7CGI's 3D Furniture lifestyle Renderings creations throughout the blog post.

Creates an Emotional Connection

Multitple 3d rendered chairs are placed in interior setup to portray real life scenario

6 similar 3d rendered chairs are placed in interior setup, living room setup and a terrace outside of glass door

Lifestyle 3D rendering showcases furniture not just as a standalone product but in the context of a complete, well-decorated space. By situating your product in a relatable, desirable environment, customers can better visualize the product in their own homes. This is how 3d rendered furniture helps establish an emotional connection between your customers and your products, making them more likely to purchase.

Cost-Effective and Flexible

A 3d rendered shelf with 3d rendered plats, books and decor items to show the power of furniture lifestyle rendering

2. Cost-Effective and Flexible: Traditionally, lifestyle shots for furniture brands would require renting or buying a location, setting up the scene, hiring a photographer, and more. With lifestyle 3D rendering, you can create and modify scenes digitally with far less expense. It also allows for quick and easy changes, whether you want to showcase different variations of a product, change the scene's lighting, or even change the whole room setup.

Boosts Online Shopping Experience

Two recreational chairs 3d models and table in outside to showcase how furniture brand can use lifestyle rendering to enhance their cleints understanding about their products.

3. Boosts Online Shopping: With the rise of eCommerce, providing an online shopping experience that rivals in-store browsing is key. Lifestyle 3D rendering can help by offering a more realistic, dynamic view of your products. Coupled with technologies such as Augmented Reality (AR), customers can virtually place a piece of furniture in their own homes, further enhancing the shopping experience and leading to higher conversion rates.

Enhances Brand Image

fireplace outside with few chair in outside of the house in the evening hours - a 3d rendering by 7cgi

4. Enhances Brand Image: High-quality, professional-looking 3D product renderings can significantly improve your brand image. They give the impression that your company is modern, innovative, and customer-focused. In a competitive marketplace, this can be a critical differentiator.

By incorporating lifestyle 3D rendering into their strategies, furniture brands can create more engaging, high-quality, and effective catalogs and marketing materials that attract customers and drive sales.

To learn more about our 3d furniture rendering services, please visit our service page. If you have any questions regarding this blog post, please don't hesitate to email me at abdullah@7cgi.com.

About the author

Abdullah Albaki, founder of 7CGI studio, sitting in a chair smiling .
I have been leading 7cgi Limited since 2015. 7cgi limited is a team of 3D artists with diverse skill sets. My role is to provide direct one-to-one creative guidance. We have developed certain practices and automation that made the production of 3D models and photo realistic renderings extremely efficient and cost effective. All of this happened under my leadership. I take pride in the success the team has achieved so far.