A living room with built-in black shelving, a sofa, and large windows. This Interior Rendering was done for Rubin Residence

A 3D Interior Rendering Project : Rubin Residence

4 min read
Last Updated on May 11, 2026 by Abdullah Al Baki

We have a passion for bringing ideas to life through top-notch architectural visualization services. We provide our services to real estate developers, architects, interior designers, and anyone with a vision they want to see in 3D. Our goal is to make high-quality, photo-realistic 3D modeling and rendering affordable and accessible to all.

Background of the Case Study

Lui is an accomplished interior designer and digital artist needed to present various design options to his client. He has a rich background in architectural visualization and photography and he knew exactly what he wanted from us: showcasing different atmospheres for each space within a property.

He wanted to show different options for each space to his client. That means different moods and, thus, different mood boards. Moving around different furniture and fixtures into different settings to see which one the owner likes the most.

Our Strategy: Collaboration and Creativity

First, Luis provided a bunch of photos of the existing property with a design mood board. He then provided a couple of CAD files showing the plans and the elevations. Here is a screenshot from the mood board for the Master beds.

Master suite renovation mood board showing furniture references, fabric swatches, carpet samples and floor plan

He made multiple mood boards for each spaces and named those as different options. Each option came with some variation of furniture pieces or a change of floor, ceiling, or wall color.

From there, we crafted numerous 3D models of furniture and fixtures, ensuring each piece was rendered perfectly before placing it into the scene. Although our focus was on speed, we maintained a high standard of quality to effectively communicate the designs to the property owner. Before merging the 3D furniture models into the scene, we rendered each 3D model against a white background to check the materials.

Here are some examples-

Photorealistic 3D rendering of modern luxury living room with brown leather sofas, striped armchairs and checkered side tables
Photorealistic 3D rendering of modern curved gray lounge chair with matching ottoman

Teamwork and Communication

Our collaboration with Luis was seamless, thanks to our commitment to open communication and understanding client needs. We worked together effortlessly, proving that great teamwork can overcome any barrier.

‘ We did excellent teamwork on this project – The intent of these images was not to sell the property or market it but to communicate the design to the owner. So, we prioritized speed over photo realism. ”

Here are some different options for each spaces –

Photorealistic 3D rendering of modern luxury living room with brown leather sofas, striped armchairs and checkered side tables
Photorealistic 3D rendering of bright modern luxury living room with curved cream sofas, blue area rug, fireplace and large glass doors
Photorealistic 3D rendering of luxury master bedroom with dark paneled accent wall, large bed and chaise lounge
Photorealistic 3D rendering of elegant double-height lobby lounge with blue velvet sofa and curved white armchairs
Photorealistic 3D rendering of sophisticated double-height lobby lounge with large abstract art and plush purple seating
Photorealistic 3D rendering of modern luxury master bedroom with black headboard, leather chaise and statement gold chandelier

Inspiring Results Through Partnership

We believe that working closely with Luis is key to achieving the best outcomes. Since the designer played around with colors and furniture, we needed smooth back-and-forth communication. Luis’ native language is not English, yet he was great at it, and with our experience handling clients from all over the globe, the communication flowed like a stream of water. It’s not just about the final product; it’s about the journey we take with our clients to get there.

Discover More About Our Services

To explore the possibilities of 3D architectural visualization service and how we can bring your project to life, visit our Home page. Let’s create something inspiring together!

ABOUT THE AUTHOR

founder of 7cgi limited sitting on a boat

FOUNDER & CREATIVE DIRECTOR

Abdullah has been at the helm of 7cgi Limited since 2015. With a career as a 3D artist that began in 2008, he has positioned himself as an industry thought leader and serves as a mentor to numerous 3D artists today. You can connect with him on LinkedIn to gain from his extensive knowledge and experience.

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