A Project With G&G | A Furniture Brand In The UK

A representative from Graham & Green (A Furniture brand in the Uk) emailed us to inquire about our services for furniture brands. It appeared that the person was well-informed about the details of these types of projects. Instead of asking for a quote, she proposed a budget for the entire project. I looked at the projected details and was impressed. They have everything ready to kick off the project; they know what they want. In fact, they had a marketing campaign planned for a particular date and asked us to ensure that complying with their deadline was mandatory.

Click here to learn more about our 3d furniture rendering services.

We replied positively after studying the project and its requirements. They need 1,700 images, all in 8K, within one and a half months.

We signed the project. The client wanted to send physical samples for all of their 54 fabrics. We informed them that it's not necessary to physically see and touch the fabrics for the purpose of 3D rendering. However, the founder insisted that we have them while we create swatches for rendering the furniture pieces.

The images above indicate the types of resources we received from the client: reference images of the products, sometimes with drawings and dimensions, sometimes just the dimension information; reference images for the cushion type of each model and their positioning.

A detailed sheet mentions the product name, its variations, and their respective fabric information.

We started with a product that they sell in all the fabrics they provide. We then created the 3D model and rendered it in a pre-built studio setup, modifying that studio setup to the client's taste. Here is how it went from one phase to the next-

So, we received some revisions from the client about the slightly tilted camera angle. Which Applied to final renderings.

In the meantime, we have created a material library consisting of all 54 fabrics, ready to be applied to any 3D Model. This is how we worked on all the furniture renderings. After creating proper lighting and a virtual studio setup, we digitalized all of their products by creating flawless 3D Models. Here is how it looks after Rendering different models in one fabric-

And here is a direct screenshot from our server. Contains all 54 folders containing different fabrics. All 1700 images reside in these folders.

So, after delivering everything, we exhaled, as there was no way of sharing drinks or having a party. To learn more about similar furniture rendering projects, please keep an eye on our 3D Rendering project section.

We pitched our product configurator and lifestyle rendering services to the client. We believe these additions can create more value for their online product catalog.

By the way, we delivered a week ahead of the deadline.

Read this article to learn how we create 3D models for furniture rendering. If you have any questions regarding this project, please feel free to reach out to Abdullah at abdullah@7cgi.com.