A Project With G&G | A Furniture Brand In The UK
For Graham & Green, a shared virtual studio and a library of 54 fabrics support furniture renderings built from product references, dimensions, and carefully specified cushion arrangements.
Upholstered Furniture Rendering
Rapid 8K Furniture Visualization
A representative from Graham & Green (a furniture brand in the UK) emailed us to inquire about our 3D Rendering services. It appeared that the person was well-informed about the details of these types of projects. Instead of asking for a quote, she proposed a budget for the entire project. I looked at the projected details and was impressed. They have everything ready to kick off the project; they know what they want. In fact, they had a marketing campaign planned for a particular date and asked us to ensure that complying with their deadline was mandatory.
Click here to learn more about our 3D furniture rendering services.
We replied positively after studying the project and its requirements. They need 1,700 images, all in 8K, within one and a half months.
Physical Swatches to Digital Shaders
We signed the project. The client wanted to send physical samples for all of their 54 fabrics. We informed them that it’s not necessary to physically see and touch the fabrics for the purpose of 3D rendering. However, the founder insisted that we have them while we create swatches for rendering the furniture pieces.
Drawings, Dimensions, & Cushion Placement
The resources we received from the client included reference images of the products, sometimes with drawings and dimensions, and sometimes just the dimension information. They also supplied reference images specifying the cushion type of each model and their exact positioning.
A detailed sheet mentioned each product name, its model variations, and their respective fabric specifications.
Virtual Studio Setup & Angle Calibration
We started with a product that they sell in all the fabrics they provide. We then created the 3D model and rendered it in a pre-built studio setup, modifying that studio setup to the client’s taste. Here is how it progressed across production phases.
We received revisions from the client regarding a slightly tilted camera angle, which was calibrated and applied across all final photo realistic renderings.
54-Fabric Library & Scaled Execution
In the meantime, we created a comprehensive material library consisting of all 54 fabrics, ready to be applied across any 3D model. This is how we worked systematically through all furniture renderings. After establishing calibrated lighting and a virtual studio setup, we digitized their catalog by creating flawless 3D models.
Below is how different models appear when rendered in a single selected fabric finish, followed by a direct screenshot from our server structure containing all 54 fabric directories where all 1,700 images reside.
Ahead of Deadline & Future Catalogs
After delivering everything, we exhaled—as there was no way of sharing drinks or having an in-person celebration. To learn more about similar furniture rendering projects, explore our 3D Product Rendering project section.
We pitched our product configurator and lifestyle rendering services to the client. We believe these additions can create even greater interactive value for their online product catalog.
By the way, we delivered a week ahead of the deadline. Read our article to learn how we create 3D models for furniture rendering. If you have any questions regarding this project or have an inquiry about our 3D Rendering services, please feel free to reach out to Abdullah at abdullah@7cgi.com.
- Client Profile
- Graham & Green (UK Furniture Brand)
- Deliverables
- 1,700 High-Resolution 8K Furniture Renderings
- Catalog Range
- 54 Distinct Fabric Textures & Colorways
- Delivery Record
- Delivered 1 Week Ahead of 6-Week Deadline
- Core Workflow
- Parametric Modeling, Fabric Look-Dev, Studio Staging
- Location
- Product visualization · Location not published